Atanyrhate is a streamer with a girthy record collection. His streaming consists of him playing select records while live streaming the video and audio of his record player set-up. He always stays anonymous, but wanted a caricature of himself. I decided to go the route of 80's Super Villain™ with a robotic arm and a face half melted off. There are a lot of hidden inside jokes that call back to himself as a person that most people probably wouldn't even notice, but make it even more fun for him to enjoy. The primary use of the full screens where to conceal his identity while he was changing a record.

Outside of the custom illustrations, I also built out a pretty extensive brand identity suite. I wanted all of the marks to feel at least a little villainous, so you will see things mentioning "world domination" and lettermarks with devil characteristics. He uses these to build out streaming account to give a more immersed cohesive experience while viewing his live stream.