Sharing the name with the bug, Cicada Company is a holistic luxury home builder located in Kansas City, MO. The big differentiator between them and others in the business, is that they do everything. From architects, and contractors, to building custom silverware and light fixtures, they are the one stop shop and operate at a high skill level in all areas.

We designed a massive suite for their brand system. On the home builder side, it stays simple, but they are wanting to also sell lifestyle apparel and gear and that is where their loads of tertiary marks will come in. We positioned the brand to be very agile, so that they can feel luxury when they need to, and then use more playful graphics on apparel when they want to feel more approachable.